sharey Academy

Practical resources for authentic content, at scale.

A real glossary, expert knowledge, playbooks & templates, and news — practical, no-fluff resources to help you build authentic content programs at scale, not chase algorithms.

Latest articles

Content

Photography Best Practices: 8 Phone Photo Rules for Authentic Team Content

The eight phone photography fundamentals sharey teaches contributors in the app: light, contrast, focus, framing, perspective, zoom, steadiness and background — each with a wrong/right example.

Read article7 min read
Glossary

Content Strategy Glossary

From content pillars to the creator economy: a plain-English glossary of the content strategy terms marketers use every day, with real examples.

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News

The EU AI Labeling Law: What It Means for Your Content Team

A practical, step-by-step guide to the EU AI Act's transparency rules for social media managers — what needs a label, what doesn't, and how to stay compliant without slowing down publishing.

Read article4 min read
Glossary

Photography Glossary

Aperture, bokeh, golden hour, rule of thirds: a plain-English photography glossary for marketers who need to brief or judge a shot, not become a photographer.

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Glossary

Sharey & AI Content Glossary

AI prompts, brand guardrails, capture briefs, zero-edit publishing: a plain-English glossary of the AI-guided content creation terms behind sharey.

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Glossary

Social Media Glossary

The social media terms your team actually needs to know — algorithm, engagement rate, dark social, shadowban, and more — explained in plain English with real examples.

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Glossary

Videography Glossary

B-roll, jump cuts, frame rate, safe zones: a plain-English videography glossary for marketers who brief, shoot, or review social video.

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Playbooks

7 Reasons Stock Photos Are Killing Your Meta Ads Conversion

See why stock photos weaken Meta ads conversion rates and what to capture instead for more credible, specific, high-performing creative.

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Playbooks

Checklist: Is Your Social Content Legally Compliant?

Use this social media content legal checklist to review disclosures, permissions, claims, privacy, contests, and approvals before publishing.

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Legal

Employee Photos on Social Media: What HR Needs to Know

A practical EU and DACH guide to employee photo consent, GDPR, image rights, withdrawal, and safer social media workflows.

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Playbooks

Employer Branding for Remote Teams

A practical playbook for capturing authentic employee stories and building credible employer branding for distributed and remote teams.

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Playbooks

Franchise Marketing: Sourcing Authentic Content from 50+ Locations

A practical franchise content marketing system for collecting authentic photos, videos, and stories from 50 or more locations.

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Legal

Using UGC Legally: A Guide to Image Rights in the EU

A practical consent-first guide to UGC image rights in the EU, covering GDPR, copyright, employee content, minors, and reusable permissions.

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Content

What Is Employee Advocacy?

Employee advocacy is when employees voluntarily share credible company stories, expertise, and opportunities through their personal networks.

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Content

What Is User-Generated Content (UGC)? Benefits & Examples

Learn what user-generated content is, why it builds trust, and how brands collect and use customer photos, videos, reviews, and posts.

Read article6 min read

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