sharey Academy

Practical guides for authentic content, at scale.

Practical, no-fluff guides on user-generated content, employer branding, and social media compliance — written to help you build authentic content programs, not chase algorithms.

Latest articles

Guides

7 Reasons Stock Photos Are Killing Your Meta Ads Conversion

See why stock photos weaken Meta ads conversion rates and what to capture instead for more credible, specific, high-performing creative.

Read article7 min read
Guides

Checklist: Is Your Social Content Legally Compliant?

Use this social media content legal checklist to review disclosures, permissions, claims, privacy, contests, and approvals before publishing.

Read article10 min read
Legal

Employee Photos on Social Media: What HR Needs to Know

A practical EU and DACH guide to employee photo consent, GDPR, image rights, withdrawal, and safer social media workflows.

Read article8 min read
Playbooks

Employer Branding for Remote Teams

A practical playbook for capturing authentic employee stories and building credible employer branding for distributed and remote teams.

Read article9 min read
Playbooks

Franchise Marketing: Sourcing Authentic Content from 50+ Locations

A practical franchise content marketing system for collecting authentic photos, videos, and stories from 50 or more locations.

Read article9 min read
Legal

Using UGC Legally: A Guide to Image Rights in the EU

A practical consent-first guide to UGC image rights in the EU, covering GDPR, copyright, employee content, minors, and reusable permissions.

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Glossary

What Is Employee Advocacy?

Employee advocacy is when employees voluntarily share credible company stories, expertise, and opportunities through their personal networks.

Read article5 min read
Glossary

What Is User-Generated Content (UGC)? Benefits & Examples

Learn what user-generated content is, why it builds trust, and how brands collect and use customer photos, videos, reviews, and posts.

Read article6 min read

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