Glossary

Sharey & AI Content Glossary

September 11, 20264 min read

sharey uses a specific vocabulary to describe how AI guides your team, partners, and customers through creating content. This glossary explains the terms you'll see across the product and in our other Academy articles — from AI prompts and capture briefs to brand guardrails and zero-edit publishing.

AI Prompt

Instructions telling the AI what to write/create.

ExampleWrite a fun, punchy caption about our team lunch.

💡 Prompt engineering is now considered a highly valuable marketing skill.

AI-Guided Content Creation

Using AI to direct human creators on what to capture.

ExampleSharey prompting a user: "Hold the camera steady and get closer."

💡 It eliminates the guesswork for non-professionals holding the camera.

Approval Workflow

Chain of command for content review before posting.

ExampleSending an AI draft to the marketing manager for a final "yes."

💡 It ensures zero brand missteps while maintaining high-speed content output.

Asset Library

Centralized vault for raw photos/videos.

ExampleSearching the library for "Berlin Office 2023."

💡 A well-tagged asset library saves marketing teams hours of searching per week.

Automated Caption Gen

AI instantly writing a post based on an uploaded image.

ExampleAI seeing a laptop and coffee and drafting a "morning grind" post.

💡 It eliminates the "blank page syndrome" that stops most people from posting.

Brand Guardrails

Pre-set rules keeping AI content strictly on-brand.

ExampleTelling the AI "never use emojis" or "never mention competitor X."

💡 Guardrails are what separate generic AI tools from enterprise-grade AI tools.

Capture Brief

Clear AI-generated instructions for a human contributor.

ExampleTake 3 vertical videos of the new product, ensure good lighting.

💡 Good briefs result in a 90% higher usability rate of employee-submitted photos.

Collaborative Workspace

Digital environment for managing the content pipeline.

ExampleAdmins, creators, and AI all working in one Sharey dashboard.

💡 Breaking down silos between creators and approvers speeds up publishing by 300%.

Content Bottleneck

When you have content, but no time to edit/post it.

Example100 event photos sitting on a hard drive doing nothing.

💡 This is the exact, massive industry problem Sharey.ai was built to solve.

Content Contributor

An employee/partner capturing raw media on the ground.

ExampleA warehouse manager snapping a quick photo of a new shipment.

💡 Contributors provide the raw, authentic fuel that the Sharey engine runs on.

Content Request

A specific task assigned to a contributor.

ExampleAdmin sending a request: "We need footage of the London booth today."

💡 Direct requests turn passive employees into active brand journalists.

Context Note / Tagging

Background details added by a human for the AI.

ExampleAdding "This is Sarah winning the MVP award" to a raw photo.

💡 Context notes bridge the gap between AI visual recognition and real human meaning.

Distributed Team Marketing

Leveraging a widespread workforce for local content.

ExampleSourcing social posts from your offices in NY, London, and Tokyo.

💡 Localized content resonates 50% better with regional audiences than generic global posts.

Metadata Extraction

AI reading hidden data (time/location) on an image.

ExampleThe system knowing a photo was taken in Paris at 3 PM automatically.

💡 Metadata helps automatically organize massive asset libraries without manual typing.

Multi-Channel Export

Formatting one draft for multiple platforms instantly.

ExampleTurning a long Sharey draft into a LinkedIn article and a short Tweet.

💡 Each platform requires a different format; automated export saves hours of re-formatting.

On-Brand Draft

AI-generated post perfectly aligned with company tone.

ExampleAn AI caption that sounds exactly like your brand's senior copywriter.

💡 Custom-tuned AI models vastly outperform generic ChatGPT outputs for brands.

Raw Asset

Unedited photo/video uploaded straight from a phone.

ExampleAn uncropped, uncolored JPEG sent from an employee's iPhone.

💡 AI prefers raw assets because they contain the maximum amount of original data.

Ready-to-Publish

Content requiring zero further work before posting.

ExampleA final, approved post waiting to be pushed live.

💡 Achieving "Ready-to-Publish" status at scale is the holy grail of modern marketing.

Revision Loop

Asking the AI to tweak a draft before approval.

ExampleClicking "Make this sound slightly more professional."

💡 Good AI tools allow rapid iteration rather than forcing you to rewrite it yourself.

Smart Cropping

AI automatically framing a photo for social media.

ExampleAI cropping a wide team photo into a vertical 9:16 format.

💡 AI can identify the "main subject" (like a face) and ensure they stay in the center.

Tone Tuning

Adjusting AI settings to change the writing style.

ExampleSliding the tone dial from "Humorous" to "Educational."

💡 This allows one brand to maintain different voices for different platforms (LinkedIn vs TikTok).

Visual Recognition

The AI's ability to "see" and understand image contents.

ExampleAI identifying a dog in the photo and writing a dog-related pun.

💡 Modern visual AI can not only identify objects but also understand the emotional mood of an image.

Zero-Edit Publishing

Going from raw photo to live post with no human editing.

ExampleAn employee snaps a pic, Sharey does the rest, manager hits approve.

💡 This workflow reduces the cost-per-post for enterprise brands by up to 80%.

Ready to turn moments into content, automatically?

sharey guides your team, partners, and customers on what to capture, then drafts and schedules on-brand posts from the raw uploads.

Or book a demo to see it in action.